Rationale
The images I have created are for what could be a potential bike sharing system in Wellington. I chose to draw on art deco influences with the type face and illustrations in order to promote a return to an older and simpler life style of cycling as opposed to driving. the colour scheme I used is one that I felt stood for and represented wellington city. Although the brief and research was centered around reducing carbon emissions and helping the environment, stylistically i tried to keep away from the green approach as it can be a tad boring to most viewers so i just touched on it in the one of the posters and implied the cost benefits in the other. on the third spread i have shown how the logo can be applied to various mediums (a promotional bicyle, information hand out, swipe card and tshirt) to promote this new system if it were to be introduced to the city