Patch Fay's Graphic Design Workbook http://patchfay.posterous.com Most recent posts at Patch Fay's Graphic Design Workbook posterous.com Thu, 20 Oct 2011 14:37:00 -0700 Rationale http://patchfay.posterous.com/rationale http://patchfay.posterous.com/rationale

The images I have created are for what could be a potential bike sharing system in Wellington. I chose to draw on art deco influences with the type face and illustrations in order to promote a return to an older and simpler life style of cycling as opposed to driving. the colour scheme I used is one that I felt stood for and represented wellington city. Although the brief and research was centered around reducing carbon emissions and helping the environment, stylistically i tried to keep away from the green approach as it can be a tad boring to most viewers so i just touched on it in the one of the posters and implied the cost benefits in the other. on the third spread i have shown how the logo can be applied to various mediums (a promotional bicyle, information hand out, swipe card and tshirt) to promote this new system if it were to be introduced to the city

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Sun, 16 Oct 2011 18:21:00 -0700 influences and research http://patchfay.posterous.com/influences-and-research http://patchfay.posterous.com/influences-and-research

Screen_shot_2011-10-17_at_2

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Wed, 12 Oct 2011 18:57:00 -0700 poster concept http://patchfay.posterous.com/poster-concept-52783 http://patchfay.posterous.com/poster-concept-52783

Screen_shot_2011-10-13_at_2

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Mon, 10 Oct 2011 22:41:00 -0700 poster concepts http://patchfay.posterous.com/poster-concepts http://patchfay.posterous.com/poster-concepts

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Sat, 08 Oct 2011 18:29:00 -0700 poster concept http://patchfay.posterous.com/poster-concept http://patchfay.posterous.com/poster-concept

Screen_shot_2011-10-09_at_2

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Sat, 08 Oct 2011 18:26:00 -0700 bike illustration http://patchfay.posterous.com/bike-illustration http://patchfay.posterous.com/bike-illustration

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Sun, 02 Oct 2011 15:07:00 -0700 swipe card,promotional t shirt and a basic indication as to what the bike racks would look like http://patchfay.posterous.com/swipe-card-t-shirt-and-basic-indication-as-to http://patchfay.posterous.com/swipe-card-t-shirt-and-basic-indication-as-to

Example

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Wed, 28 Sep 2011 15:10:00 -0700 bikes may look something like this http://patchfay.posterous.com/bikes-may-look-something-like-this http://patchfay.posterous.com/bikes-may-look-something-like-this

Screen_shot_2011-09-29_at_11

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Tue, 27 Sep 2011 19:43:00 -0700 wellington cycle concept logos http://patchfay.posterous.com/wellington-cycle-concept-logos http://patchfay.posterous.com/wellington-cycle-concept-logos

Screen_shot_2011-09-28_at_3
Screen_shot_2011-09-28_at_3

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